Don’t Let Hives Get Under Your Skin!
Allegra needed to expand its #LiveYourGreatness campaign that was started in Fall ‘21 to include a brand new product for a very specific allergy symptom: hives.
We were tasked with crafting stories that would subtly depict hives triggers—heat, stress, outdoor allergens—but still capture the joy and confidence of the Live Your Greatness campaign.
#LiveYourGreatness SWEEPS
This multi-channel activation asked consumers to show how they live their greatness without allergies by posting on Instagram or Twitter using two branded hashtags, motivating them through a sweepstakes.
(It was really successful!!!)