It’s A Beeracle!
Labatt had a new beer on the block: Blue Citra, a beer both deliciously hoppy like an IPA, but sessionable (lower in alcohol), easy to drink, and refreshing. The best of all worlds! So delicious it made us wanna scream and shout! So we did! With the help of an eccentric and passionate beerevangelist.
We fell so in love with our overzealous CitraMan that we brought him back to do Pandora radio ads.