STOP THE ITCHSANITY!

—with Cortizone 10!

Tasked with updating Cortizone 10’s “Itchsanity” campaign, my art partner and I wanted something fun, energetic, and relatable. We also noticed a funny trend on TikTok of folks sharing the crazy ways they deal with itching. Of course, we all know that scratching an itch doesn’t make it go away.

We collected the best and funniest videos and recreated/improved them to create 1 fantastically fun TV spot and attention-grabbing animated display to match.

Method of Action (MOA) Videos

Later tasked with creating two MOA videos, we were able to repurpose much of the same playful footage.