Summer 2020…cancelled the lake.

It also cancelled our plans to release the summer campaign we had just wrapped for Labatt [you can see it here!]. Hanging out and socializing at the lake with a cold Labatt wasn’t happening. So we pivoted.

We worked closely with a pair of do-it-all directors/actors/stuntmen, added a catchy jingle and five hilarious scenarios to show our audience how to Fake It Till We Lake It.

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Oh. And we gave The Lake a voice.

Well, my voice actually (voice actor, here!). This is what The Lake would leave in your inbox if she were equally upset about this long-distance relationship.